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Marketing Education

Marketing Education 2018-07-02T19:26:13+00:00

Next Nonprofit Marketing Certificate Course: Fall 2018 in Fort Worth

The Marketing Certificate program gives participants the opportunity to develop a comprehensive, strategic Marketing Plan for their agency. Learn best marketing/brand/PR practices to effectively reach your agency goals for fundraising, volunteer recruitment, target client outreach, and new program/service launches.

In each Marketing Certificate Session, you will build a key component of an on-target Marketing Plan.

Marketing tactics and strategies are an ever-shifting target in today’s fast-paced, insta-like environment. However, learning today’s marketing best practices and how you can develop an on-target marketing plan can help you hit the bullseye.
During the course of the Marketing Certificate program, participants will interactively develop a strategic Marketing Plan for their agency. Interactive sessions can help you:

  • Create marketing objectives and strategies
  • Effectively use social media, website and other key marketing communications tools
  • Improve messaging and storytelling
  • Decide how much to invest in marketing
  • Manage across part-time/full-time staff members, volunteers, and outside resources to maximize marketing results
  • Measure results to evaluate progress and improve marketing

Who Should Attend?

This certificate is great for professionals early in their marketing career seeking more exposure to marketing best practices and for nonprofit professionals, such as development staff and Executive Directors, wearing many hats who may not have full-time internal professional marketing resources. It’s a real opportunity for marketing professionals who are too busy meeting agency needs to create a Marketing Plan. And it can also be a wonderful professional development opportunity for marketing/PR/event professionals to achieve broader, higher level, and more current skills.

Click below to register with CNM Connect for just $400 before August 17, 2018.

Register Now!

When:

9/7/18, 9/21, 10/12, 10/19, 11/2, 11/16, 12/7

Each Session is 9:00 a.m. – 12:00 p.m.

Location:

CNM Connect

1701 River Run

Suite 1002

Fort Worth, TX  76107

“The Marketing Certificate course was extremely helpful to me in putting together my nonprofit organization’s first ever strategic marketing plan. The Retina Foundation of the Southwest is using this plan to attract new donors, volunteers, and event go-ers who are passionate about our mission. I am very grateful for the things I learned in Vin Hoey’s class and would recommend the course to anyone looking to be strategic about their nonprofit’s marketing.”

Vanessa Peterson
Development & Marketing Specialist
Retina Foundation of the Southwest

“Vin recently instructed CNM Connect’s Nonprofit Marketing Certificate for the eighth time! He is always refreshing and tailoring the curriculum to his audience, attentive to the needs of our clients and gives personalized attention to each participant. Vin is a wealth of knowledge; he understands the unique challenges and opportunities nonprofits have in marketing and keeps a focus on key nonprofit target audiences: donors, volunteers and clients. CNM Connect is thrilled to partner with Vin to bring high-quality education opportunities to North Texas nonprofits!”

Monique Waggoner
Associate Director
Education and Tarrant County Engagement, CNM Connect

“Vin’s Marketing Certificate course has been incredibly helpful, both for my organization and my professional growth. Creating a marketing plan has helped us formulate answers to questions we didn’t even know we needed to ask. Thanks to Vin’s expertise, I feel prepared to plan and execute my organization’s communications more effectively than ever before.”

Adam Black
Special Projects Manager
Japan-America Society of Dallas/Fort Worth

“This course was a life saver for our communications team and taught us how to think more strategically. It showed us the importance of marketing and its impact on everything from volunteers to events to fundraising. With help from a great instructor, we were able to turn our thoughts and ideas into a great marketing plan that is strategic and promising.”

Judy Wright
Vice President – External Affairs
Promise House

“The CNM Marketing certification is a must. This class offered an awesome hands-on approach that enabled me to think strategically to develop a marketing strategy for our organization that was in complete alignment with our organization goals and direction. Now we have a plan with meaning.”

Shannon Page
Program Director
Education Is Freedom

“The CNM Nonprofit Marketing Certificate course has given me the confidence to take more ownership of my role within the organization. We have already surpassed the goals that I set for my marketing plan. We are going from 50% membership renewals to 74% renewals, and our membership grew by 24% as of last June. A big part of it was the overall positioning efforts and reinforcing our membership value on our website.”

Anthony Armstrong
Associate Director of Publications
Learning Forward

“Thanks to this course, I was finally able to think strategically and am now a powerful voice at the leadership table with a comprehensive marketing plan to bridge the efforts of the development, volunteer and program departments. I am working my plan instead of reacting to last minute requests. If you are in nonprofit communications and marketing, you must take this class!”

Kirsten Bossart
Director of Communications
Girls Inc. of Metropolitan Dallas

“The Marketing Certificate Program is an excellent educational series that guides you to develop a comprehensive marketing plan. The instructor, Vin Hoey, is very knowledgeable and has extensive experience with nonprofits. Case studies on actual nonprofits helped demonstrate effective tools and strategies. I found this program to be a valuable training experience.”

Mia Russo
Coordinator of Fundraising and Development
Arlington Classics Academy

“This course provided the structure, knowledge and helpful feedback I needed to develop an integrated marketing plan. Thanks to a very knowledgeable course instructor, I learned more about setting measurable goals, conducting a marketing SWOT analysis, and marketing communication tools. I also gained new ideas and helpful insights from the classroom dialogue with other nonprofit professionals.”

Karen Steele
Marketing Manager
ACH Child and Family Services, Fort Worth

“The Nonprofit Marketing Certificate provided me with a great range of ideas and techniques that I can apply to my Communications and marketing responsibilities. Subjects including market research, conducting a SWOT analysis, setting measurable goals, and social media were comprehensively covered and it was great to be able to share my challenges, questions, and successes with other nonprofit marketing professionals.”

Philp Burn
Communications Director
Texas Divisional Headquarters, Salvation Army