Fay leads market research services to help nonprofits drive compelling fund development planning and fundraising. She provides research that creates unique insights to help develop effective Strategic Plans and operating decisions. With more than 20 years of senior-level expertise, Fay’s passionate about finding innovative ways to help nonprofits excel in today’s changing landscape.

A longtime volunteer, Fay has provided leadership to local and national nonprofits in Texas, Oklahoma, Missouri and Washington, D.C. These diverse experiences helped her hone strong skills in the nonprofit arena.

Fay has twenty years of senior-level expertise as a director, vice-president or national consultant in government, healthcare, nonprofit, small business and Fortune corporations. This includes MoDOT, Provident, United Way of Metropolitan Dallas, Monsanto Fund, GM, AT&T and others. She has done post graduate work in communications and strategic branding and has certificates from The Burke Institute and RIVA research institutes. Fay earned a MA in marketing from Webster University and a BA in finance from the University of Oklahoma.

She enjoys working with teams and frequently presents keynotes, webinars and training sessions for national nonprofits and conferences. A former adjunct instructor, newspaper and magazine columnist, she is working on her second book.

Fay currently volunteers with the Food Bank, 2nd Baptist Church, Dreams to Reality and as a Governing Member with the United Way. She has also served as a national committee member for TransComm and COMTO industry associations.Fay is an avid traveler who also enjoys hiking, reading and live music.