When it comes to marketing, we know some things to be especially true:
Effective nonprofits know how to meet people where they are, and where they are often comes with a screen attached.

Audiences’ methods of learning about nonprofit services, causes to fund, and volunteer opportunities are rapidly changing.

Most organizations know they should be reaching out to clients and donors through social media, email, blog posts, and other content, but they struggle with knowing what to post, when to post, and how to turn posts into meaningful relationships or new leads. At Strategic4sight, we create digital marketing strategies to help nonprofits actively engage their audiences – clients, donors, and volunteers – through valuable, relevant, and consistent content that strengthens relationships and brand recognition.

At Strategic4sight, we create digital marketing strategies to help nonprofits actively engage their audiences – clients, donors, and volunteers – through valuable, relevant, and consistent content that strengthens relationships and brand recognition.

According to HubSpot, “digital marketing refers to the creation and dissemination of content through digital media channels – websites, landing pages, social media, email, and mobile applications – and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels.” Digital Marketing Made Simple | HubSpot

There are numerous types of content marketing tools, but some of the most common and most effective include:

• Social media
• Email campaigns
• Blog posts and articles
• White papers
• Infographics
• Webinars
• Podcasts
• Videos

The difference between digital marketing and traditional advertising is that digital marketing typically adds value for the audience. Rather than an ad or sales pitch they feel obligated to read (or delete), digital marketing offers them something valuable – a helpful blog post, an informative webinar, an emotional Instagram story. Digital marketing offers your audience something they want to click (or heart or share), not something they have to.

Digital marketing is a way to build rapport with an audience, keep your organization front-of-mind, and position yourself as a credible source. A strong digital campaign offers consistent engagement. When the time comes for you to promote a program, ask for volunteers or raise money, your audience won’t feel as if you only reach out when you need something from them – they’ve been following your heartwarming posts and downloading intriguing stories from your email campaign every month. And good content offers more than strong relationships. We use this strategy to:

• Grow larger audiences and followings
• Establish authority as thought leaders
• Execute more effective fundraising campaigns
• Understand our audience’s behavior through analytics
• Save money on traditional advertising
• Save time by knowing what, when, and where to post

The best news about digital marketing is that anyone can do it – from well-established nonprofit giants to one-person start-ups still running from a coffee house. Because nearly every tool and platform can be effectively used for free, it only costs time. And with a well-formulated strategy (that’s where we come in), time becomes even less of an issue.

At Strategic4sight, we customize digital marketing strategies to fit nonprofit organizations’ needs, resources, and capacity. We start with a few simple steps:

1. Identify campaign objectives (audience growth, promoting new services, fundraising campaign, or other), target audience, and best-fit marketing channels.
2. Lay out a calendar and strategy for creating topics, posts, and content.
3. Publish engaging, relevant, and meaningful content that can be repurposed across multiple platforms and develop more meaningful relationships with donors, clients, and volunteers.

To learn more or get started, contact us today!