Client Satisfaction Surveys
Such surveys are critical to the ongoing success of all organizations.These tools monitor whether the agency is providing clients with positive experiences and services that meet their needs. Strategic4sight has a variety of options that allow agencies to monitor the satisfaction level of their constituencies.
For example, one of our nonprofit clients with more than 40 years of service experience was considering whether and how to continue future services. By developing their first client survey, we found that 98% would recommend the agency to a friend or family member and 90% planned to send their child back the next year. These customer responses made the decision to continue and grow their services far easier. In addition, individual comments about why the children, young people and parents loved participating made for powerful website testimonials and social media examples.
Nonprofits often focus on cooperating with other nonprofits- sharing resources and collaborating to provide services. So, the concept of competition may seem foreign. However, many nonprofits address similar needs, geographic areas and clients/customers in their communities and major donors often come down to choosing among a handful of organizations for a given grant. It can be invaluable to understand which organizations are likely seen by funders as your competitors and how they are positioning and selling themselves (even though you don’t need to treat them like competitors).
Given this, savvy organizations monitor their competitive landscape to make sure their programs and services are seen as valuable and unique among key donors.