Thought Leadership – Key Marketing Strategy for Nonprofits Too!
During the last few years, many businesses have recognized the value of thought leadership to build awareness, develop customer leads, enhance their brands and spur revenue. But can thought leadership also be worth the effort for nonprofits? YES! What's thought leadership? It's a person or organization "that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded."(Forbes, 03-16-12). Is your nonprofit the local expert in ending child abuse, building supportive housing, providing educational opportunities for refugees, preserving a wildlife habitat or combatting a disease? If so, it’s time to
Is It Sunny or Cloudy at Your Workplace?
What are staff workplace concerns, how broadly held are they and how strongly are they felt? One way to gain a better, more comprehensive grasp is to conduct a Staff Quality of Work Life Survey. Such a survey can assess staff perceptions and concerns, identify positive changes and lead to higher job satisfaction and increased productivity. Better productivity can drop benefits directly to further your nonprofit cause. Key Model – Our nonprofit Staff Quality of Work Life Survey model was built from FedEx’s people-first corporate philosophy is an integral part of their People-Service-Profit goals.
How to govern nonprofits in a dynamic, distributed, networked world?
The Governance Capital Model, presented by Vin Hoey as the keynote at the 2018 Govern for Impact (formerly International Association for Policy Governance)international conference in Savannah, GA. Vin represented the UT Dallas Institute for Excellence in Corporate Governance strategy committee, which developed the model. Governance Capital Model for Nonprofits The University of Texas at Dallas Institute for Excellence in Corporate Governance (IECG) has identified major trends in organization operating environments that have had a dramatic effect on governance in the past decade: Dynamic – increasing speed of change Distributed – stakeholders are spread out and
How to write a tasty blog post – try a Croque Monsieur!
The first time I ordered a ham and cheese sandwich in French, I received one ham sandwich and one cheese sandwich! Then I discovered the Croque Monsieur, the French take on a toasted ham and cheese sandwich. It makes a tasty lunch – and can be a great nonprofit marketing recipe for writing blog posts that attract attention. Here’s the recipe for an effective blog post, Croque Monsieur-style:Cheese on top – title of articleHook searchers quickly – keep it short with a maximum of 70 charactersMake it interesting with a question, surprise, provocative statement, or creative