
Vin Hoey
Managing Director
Vin is the managing director of Strategic4sight, which provides leading-edge nonprofit strategic planning, marketing, and governance consulting services. They engage nonprofit boards and senior staff to develop a strategic plan, build capabilities, plan implementation, develop outcomes-based evaluation, market, and measure progress to transform the nonprofit’s future.
A senior executive with extensive business and nonprofit leadership experience, Vin is passionate about serving nonprofits and teaching/mentoring the next generation of leaders. He brings nonprofit board and senior staff experience perspectives to fuel success for causes. A branding expert, he has led the naming of companies, products, and nonprofits.
Throughout his career, Vin has provided significant volunteer leadership on the boards of directors of 25 different local, national, and international nonprofit organizations in various cities. He has served as board chair for 10 nonprofits and co-founded four nonprofits. He currently serves on the Leadership Advisory Councils of Project Transformation – North Texas and Heart House.
Nonprofit governance workshops and coaching are of particular interest. Vin served on The University of Texas at Dallas Institute for Excellence in Corporate Governance (IECG) strategy committee, which developed the Governance Capital Model. The IECG is a leading global resource in creating and communicating thought leadership on governance issues for boards and C-level executives. It sponsors an Executive Certificate in Nonprofit Governance twice yearly, where he regularly leads workshops on how to build a successful nonprofit board.
Vin loves teaching, and this spring again taught Nonprofit Marketing Strategies at the Southern Methodist University Cox Graduate School of Business. He has taught undergraduate classes at SMU and the University of North Texas. He’s also annually led the Marketing for Businesses and Nonprofits course in a three-week January Winter Term at DePauw University, his alma mater in Indiana. He founded and regularly taught the Nonprofit Marketing Certificate course for CNM in Dallas/Fort Worth and taught integrated marketing communications for Fortune 1000 firms for the Association of National Advertisers.
He served as Senior Vice President of Brand Strategy and Communications for the United Way of Metropolitan Dallas, one of the largest and most successful local United Ways in the U.S. He provided strategic marketing leadership and led the marketing team, which primarily reached corporations and individuals, developed donor communications, created public relations opportunities, and managed events. He led the first large local United Way implementation of the new national Live United campaign, focusing on Education, Income, and Health, and calls to action of Give, Advocate, and Volunteer.
His long career with ExxonMobil included extensive national and global experience in senior corporate and marketing communications leadership roles. He served as global marketing communications manager for ExxonMobil Chemical Company, where he led a worldwide team to develop marketing communications planning, market research, sales collateral, ads, trade shows, news media relations, and websites for eight diverse worldwide business units. Early in his Exxon career in New York City, he served in the company’s contributions section and initiated one of the first corporate volunteer programs in the nation, which became a national model.
He has a BA degree from DePauw University and an MS in Industrial Administration (MBA) from Carnegie Mellon University. Vin and his wife Carol enjoy community service, cooking together, traveling, visiting state and national parks, and spending time with family and friends.