Thought Leadership – Key Marketing Strategy for Nonprofits Too!
During the last few years, many businesses have recognized the value of thought leadership to build awareness, develop customer leads, enhance their brands and spur revenue. But can thought leadership also be worth the effort for nonprofits? YES! What's thought leadership? It's a person or organization "who becomes known as a subject matter expert and sought out or relied on for their experience sharing.' Becoming one can improve your influence in your field … "(Forbes, 02-20-24). Is your nonprofit the local expert in ending child abuse, building supportive housing, providing educational opportunities for refugees, preserving a wildlife
Is It Sunny or Cloudy at Your Workplace?
What are staff workplace concerns, how broadly held are they and how strongly are they felt? One way to gain a better, more comprehensive grasp is to conduct a Staff Quality of Work Life Survey. Such a survey can assess staff perceptions and concerns, identify positive changes and lead to higher job satisfaction and increased productivity. Better productivity can drop benefits directly to further your nonprofit cause. Key Model – Our nonprofit Staff Quality of Work Life Survey model was built from FedEx’s people-first corporate philosophy is an integral part of their People-Service-Profit goals.
How to govern nonprofits in a dynamic, distributed, networked world?
The Governance Capital Model, presented by Vin Hoey as the keynote at a Govern for Impact (formerly International Association for Policy Governance) international conference in Savannah, GA. Vin represented the UT Dallas Institute for Excellence in Corporate Governance strategy committee, which developed the model. Governance Capital Model for Nonprofits The University of Texas at Dallas Institute for Excellence in Corporate Governance (IECG) has identified major trends in organization operating environments that have had a dramatic effect on governance in the past decade: Dynamic – increasing speed of change Distributed – stakeholders are spread out and
How to write a tasty blog post – try a Croque Monsieur!
The first time I ordered a ham and cheese sandwich in French, I received one ham sandwich and one cheese sandwich! Then I discovered the Croque Monsieur, the French take on a toasted ham and cheese sandwich. It makes a tasty lunch – and can be a great nonprofit marketing recipe for writing blog posts that attract attention. Need for Speed -- here’s why we must attract attention FAST! The average adult attention span when surfing the internet is estimated to be around 8 seconds, down from 12 seconds in 2000. By comparison, the average attention