According to HubSpot, “Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience—usually online—the goal of which is to attract new customers.”
There are numerous types of content marketing tools, but some of the most common and most effective include
- Social media
- Email campaigns
- Blog posts and articles
- White papers
The difference between content marketing and traditional advertising is that content typically adds value for the audience. Rather than an ad or sales pitch they feel obligated to read (or delete), content marketing offers them something valuable—a helpful blog post, an informative webinar, an emotional Instagram story. Content marketing offers your audience something they want to click (or heart or share), not something they have to.