The Marketing Certificate program gives participants the opportunity to develop a comprehensive, strategic Marketing Plan for their agency. Learn best marketing/brand/PR practices to effectively reach your agency goals for fundraising, volunteer recruitment, target client outreach, and new program/service launches.
In each Marketing Certificate Session, you will build a key component of an on-target Marketing Plan.
Marketing tactics and strategies are an ever-shifting target in today’s fast-paced, insta-like environment. However, learning today’s marketing best practices and how you can develop an on-target marketing plan can help you hit the bullseye.
During the course of the Marketing Certificate program, participants will interactively develop a strategic Marketing Plan for their agency. Interactive sessions can help you:
- Create marketing objectives and strategies
- Effectively use social media, website and other key marketing communications tools
- Improve messaging and storytelling
- Decide how much to invest in marketing
- Manage across part-time/full-time staff members, volunteers, and outside resources to maximize marketing results
- Measure results to evaluate progress and improve marketing